There are moments when I wonder how human being even survived without the kinds of technological improvements we take for granted today. This is one of them:
Last week, Montreal-based Naked & Famous Denim released its latest fashion: scented jeans. For men. When scratched, the pants emit the aroma of raspberries. How does it work? Microcapsules filled with perfume are baked right into the denim, according to the company’s website. When you scratch the pants, the perfume is released, leaving behind a fruity trail. Apparently the raspberry scent can endure at least five washes, though according to their designer, Brandon Svarc, that’s a non-issue.
“Many of our male customers don’t wash their jeans very often anyways,” Svarc told TODAY.com. “In fact, some ‘denimheads’ don’t ever wash their jeans at all.” — Newsfeed.time.com
1. In laymen’s terms, what do jeans smell like now, and why is this an improvement? Does their odor change depending o where they’re scratched, and who scratches them? Use a diagram to illustrate your argument.
2. What other scents besides raspberries would you suggest should be made available? Discuss the merits of the following: fresh fish, baby powder, Old Spice, K-Y Jelly, WD40, and Lipschutz’s Scab-On-The-Prick Soothing Balm. Does the scent you prefer depend on the company you keep, or would like to attract?
a) Crotch rot
b) Wet farts and/or stale shit
c) Clorox bleach
d) Madonna’s armpits
e) Aged Vermont cheddar
Explain your experience and preferences.
4. What do you anticipate is in store for the scent of women’s jeans? What would you like? If a flavor or food product, describe that sensation when applied to denim, and detail your experience.
5. Would you like to see the same technology applied to bicycle seats? Why or why not? Would it impact your decision to use bicycle transportation more or less often and save the earth?
6. Extra credit: Who sang:
Do you have some jeans that you really love
Ones that you feel so groovy in
You don’t even mind of they start to fade
That only makes them nicer still.
Turn in your papers at the end of the class — we’ll burn them for fuel.
Happy Valentine’s Day!