My dining companion today, a famous bloggist and social media-ite, deploys an expression that causes the mouthful of rice and beans and plantains I’m chewing to snork north by northwest into my nasal cavities. While discussing the upcoming election, he suggests the ‘Pubs’ strategy for success is to target the “Low Information Voter.”
What’s even funnier than the expression itself, which turns out to have a bit of history (I thought he’d coined it on the spot), is that this theory is probably accurate, and explains a lot.
It’s already widely reported that between Mittney the candidate and his sidekick Paul Lyin’ the sweet sparkling waters of truth have been be-shitted into reeking flat opacity. The chattering class has labored overtime exploding one outrageous claim after another, prompting Mittney’s own pollster Neil Newhouse to say, “We’re not going to let our campaign be dictated by fact-checkers.” Truly. Well, we’ve been warned.
So what’s the connection between the Low Information Voter (LIV) and a campaign of fabrication? Urban Dictionary defines the LIV as One who votes based on information gleaned from other low information voters, rumors, viral emails, and FOX “News”.
The thinking here is best expressed by this strategist:
Literally the only things Romney-Ryan and the Republican party have going for them are the massive edge in dollars for advertising, the voters’ tendency to distrust the generic concept of government, and the natural instinct of voters to kick out whoever is governing in a time of hard economic times. Those are 3 big things to have going for you, and the Republicans are doing everything they can to maximize those advantages. But everything else — Romney’s record at Bain Capital, the Romney-Ryan budget, the Medicare debate (which the Democrats are very likely to win given the polling I have seen), the rape/abortion/contraception/women discussion, Romney’s immigration platform which continues to drive Latinos away, and just the general sense that the Republicans have moved so far right that it’s scaring people- is playing for Democrats. The challenge is that most swing voters are low information voters and more easily swayed by misleading ads being run at saturation buy levels by Romney’s big money friends.
Pretty ugly, as they say. Just keep singing the psalms and slinging the slime and pay no attention to that little man behind the screen. Think it’ll work? Can the American public be manipulated by mere advertising, regardless of the product?
Ha! Wouldn’t be the first time, innit.